The consecutive fall in popularity of relaxers and the increase in natural hair products confirm that the natural hair “trend” is now a movement – and it is here to stay. More and more Black women everywhere are making the choice to go natural.
While there aren’t many statistics on the natural hair business, other research suggests that the natural hair movement is real, and it shows in market sales. Market research firm, Mintel, estimated that the Black hair business is worth $774 million and relaxer sales are aimed to decrease 45 percent before 2019. This decrease in demand for relaxers suggest an increase in products to replace them. While we could assume these replacements are products for natural hair, there aren’t statistics available for this specifically. Instead, we can confirm relaxer sales are decreasing— and will continue to.
With or without the statistics, the natural hair movement is momentous! While many speculate the reason behind the popularity of the Natural Hair Movement, the hair is obvious. For years, Black women have been discouraged from wearing their hair natural. We are finally transitioning into a world where we have more options for “socially acceptable” hair styles. We can exercise our right to feel beautiful… Read more